![]() Open the hamburger menu on the top right and click “Search.”Įnter your query: you may want to look for a specific color, header type, metadata, or font name so you can replace it with alternatives. Here, you can: Search for specific elements on a page. In the main menu at the top, you’ll see several options – from Elements to Console, Sources, Network, and Performance. In the top left of the pane that opens, you’ll see two icons:Ĭlick the first, and it allows you to hover over any element on that page and see its attributes.Ĭlick the second, and you’ll toggle to the mobile version of that site. Navigate to the page you want, right click, then click “Inspect.” This tool has multiple capabilities, so we’ll focus on how marketers can use it to alter, test, and study different web design elements in Chrome (if you’re not in Chrome, see this guide for how to open the Inspector). You can swap out images and revamp the color scheme, all without the hassle and danger of messing with the actual code on a site. You can alter web copy to show how a tweak in messaging would improve the page’s appearance. You can use your desktop browser to emulate a mobile device, to preview content and ensure it’s responsive. Instead of spending valuable time creating mockups or examples of what a client’s website could look like, you can make visual changes in real time over a conference call to explain what you mean. If you’re a marketer or designer, stop for a moment to think how helpful this is. When you use the Inspector tool, you’ll not only be able to see which colors, fonts, images, and other graphics are on the page, but you’ll be able to change those elements in your browser. You don’t have to be the administrator of a website to see the CSS, Javascript, and other code that goes into the creation of a website – you don’t even have to be a coder. The inspector is an internet browser tool that helps you see the underlying blueprint of any webpage. ![]() If you haven’t quite achieved that level-three realization yet, that’s what we’re here for: to share exactly how the “Inspect” or “Inspect Element” tool can save you massive time as a marketer or designer, even if the only thing that doesn’t terrify you about Javascript is its implicit relation to coffee. If you’ve ever right-clicked a webpage, noticed “Inspect” at the bottom of the menu, and clicked, you’ve invariably had one of these three reactions: ![]()
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